'Typographic Expression in India'
A workshop by Prof. Mahendra Patel (Faculty member, Symbiosis Institute of Design) and Prof. Ranjana Dani
(HOD, Communication Design, MITID, Pune)
Workshop Theme : Typographic expression in India reflects the vibrant cultural nuances of the Indian kaleidoscope at a very rudimentary level. There is no deliberate effort to grasp and utilize the rich cultural heritage, as substantial motivation, to portray the Indian story through 'typographical expression'.
The decorative motifs from traditional and tribal arts and craft, the unique architectural forms of monumental yet intricate structures, objects and symbols of religious context, patterns that are woven into textiles to tell myriad stories can well become a beautiful inspiration to develop type design!
It could motivate designers to craft a visual language that speaks beyond a well drafted script.
We would like the share our experiences and passion to generate interest in designing expressive typography inspired by Indian cultural contexts.
About Instructor:

  Prof. Mahendra Patel
Mahendra Patel (21.02.1943) is a retired Principal Designer from the National Institute of Design (NID), Ahmedabad, in 2003.
After his studies at Faculty of Fine Arts, M. S. University, Baroda, and at NID, he did Advance Graphic Design at School of Design, Basel, Switzerland, in 1968. Later in 1971, he worked for one year, on type design projects.
At Atelier Frutiger in Paris: His work has concentrated on type design development projects of Indian scripts. He has also worked extensively on map design projects including Tourist and Bus-route Maps for Ahmedabad Municipal Corporation; Guide Maps for Gujarat State and Goa District; Irrigation and Ecology Maps for Gujarat State; Industrial and Archeological Maps for Government of India.

  Prof. Ranjana Dani
An experienced teacher, teaching Graphic Design , Visualization, Advertising and Marketing
Theory and Branding and Innovative Design Stratergy for more than 20 years in various design and Management Institutes of repute. Commited to the core and everstiving for continuous development of relevant skills in the students; through innovative concepts and methods regarding content and application. Has also held numerous exibhitions in india and abroad. A continuous interaction with Design Institutes and Design and Advertising Firms has empowered her to stay abreast with contemporary trends