Kenote Speakers:

John Berry
Honorary President of ATypI (Association Typographique Internationale), USA

John Berry usually describes himself as an editor & typographer — reflecting his care for both the meaning of words and how they are presented. He is Honorary President of ATypI (Association Typographique Internationale) and the former editor and publisher of U&lc (Upper & lower case). He writes, speaks, and consults extensively on typography, and he has won numerous awards for his book designs. He has written and edited several books, including Language culture type: international type design in the age of Unicode (ATypI/Graphis, 2002), Contemporary newspaper design: shaping the news in the digital age (Mark Batty Publisher, 2004), and U&lc: influencing design & typography (Batty, 2005). He has been a program manager on the Fonts team at Microsoft, where he established improved typographic standards for Windows and other Microsoft products. He is Director of the Scripta Typographic Institute. He teaches typography and design at Cornish College of the Arts. He lives in Seattle with the writer Eileen Gunn.

Itu Chaudhuri
Typographer-Designer, Itu Chauduri Design, New Delhi, India

Itu Chaudhuri switched to graphic design after a degree in architecture from the School of Planning and Architecture, New Delhi, adding his lifelong passions of lettering, calligraphy and type to his education which he credits with giving him a good, if unusual foundation in design.
Itu has taught, lectured and judged at the National institute of Design, helped consult on curriculum at UCLA, Los Angeles, has been featured in World Graphic Design, a book on design from the emerging markets.
Itu listens obsessively to Indian classical music, but his multiple interests also include cricket, economics, writing and science; he is a fact-junkie who loves getting under the hoods of his client's businesses. He speaks Hindi, Bengali, Gujarati.
Itu's short stories have dealt with the conflict of will with involuntary behaviour, covering subjects like flight, bodily functions and Parsi-ness.

Vision Speakers:

Anup Gupta
Typographer and Graphic Designer, Hindustan Times, New Delhi, India

Anup Gupta is a graduate from College of Art, Delhi, where he specilised in Applied Arts. He has worked in the publishing industry now for more than 3 decades and has privilege of working with India Today, Economic Times, Business Today, Business Standard, Business World, India Today Group Online, Times of India, Mint and Hindustan Times. He has been instrumental in designing and redesigning some of these publications where he has also built and managed the design competency. 
Anup is presently the Group Creative Director with Hindustan Times Media Ltd and is a member of a core group that is spearheading a major change at the Hindustan Times by implementing an integrated newsroom. Leading the editorial track in the project Anup, along with the other members of the core group, is rethinking the way a newsorganisation should and will operate tomrrow. 

He is maried to Peali Dutta Gupta, a design consultant and his soulmate for 34 years. They have a 7 year old daughter Pia and live in Delhi.
Tarun Deep Girdher
Sr. Faculty, Head, Publications and Printing Lab, NID, Ahmedabad

AnupTarun Deep Girdher has been teaching at NID for more
than 15 years. He did the five-year School Leavers
Professional Education Programme (SLPEP) in Graphic
Design from NID and joined the institute as a faculty in
Tarun teaches courses such as Typography, Visual Narratives, Introduction to Printing Technology, Introduction to Specialization, Open Electives (book binding), Communication Skills, Letter Design, Publication Design, and Introduction to Illustration, Environmental Perception, and Hand Book Binding. Tarun has published widely and organised international conferences at NID such as Brands, Identity and Graphics 03 in 2003 and the Typography Day 2011.
He has created visual identity and logos for various agencies, including Right to Information, Central Pulp and Paper Research Institute, Institute of Company Secretaries of India, National Institute of Naturopathy and Election Commission of Indi

Speaker Presentations:

The following are the accepted papers for presentation during the conference:
8th March Sunday and 9th March Monday 2015
at Industrial Design Centre(IDC), IIT Bombay.

International Speakers

Visualising Thoughts and Emotions by Japanese Typography
Mariko Takagi, Academy of Visual Arts, HKBU, Hong Kong ...... (9.27 mb)

Anatomy of the Sinhala Letter
Sumanthri Samarawickrama, University of Moratuwa, Sri Lanka ...... (2.53 mb)

How the Traditional Chinese Concept of Time and Space can be Applied through Digital Moving Images
Hung Keung, School of Design, Hong Kong Polytechnic University, Hong Kong ...... (3.65 mb)

Which Sinhala Fonts Do Users Love To Read On Screen?
Pathum Egodawatta, Mooniak, Sri Lanka

Open Source Sign System for a Free Climbing Area
Francesco E. Guida, Politecnico di Milano - Department of Design, Italy

Multilingual Typography- Signs, and Language Politics of Israeli Urban Culture
Shayna T. Blum, Xavier University of Louisiana, USA ...... (2.24 mb)

Spiritual or Sensual (Principles of Nastaliq Writing)
Mahmood Mazaheri Tari, Formino, Iran

Designing Display Type Central ASMAT Tribe Pattern Chracteristic
Dodi Nursaiman, Indonesian Computer University, Indonesia ...... (12.2 mb)

Eduard Cehovin, Academy of Fine Arts and Design, University of Ljubljana, Slovenia ...... (0.98 mb)

National Speakers

Calligraphic Analysis of the Jain Manuscript Style
Pradnya Naik and Prof. Girish Dalvi, Industrial Design Center, IIT Bombay, India ...... (11.2 mb)

FONT : FORM : FUNCTION : The Unstated Identity of the Built Word
Nandita , R V College of Architecture, India ...... (3.66 mb)

A Calligraphic Approach to Odia Script
Manish Kumar Minz, Whitecrow, India ...... (1.84 mb)

Typography: Craft and Chaos
Jayagovindan Menon, D J Academy of Design, India ...... (0.98 mb)

Simulating the Appearance of Painted and Digital Display Type on Shop Signs in India
Nanki Nath and Prof. Ravi Poovaiah, Department of Design, IIT Guwahati, India ...... (303 kb)

Sensitivity and Fineness in Typography on Cycle Rickshaws in Cultural Capital of India - Varanasi
Manish Arora, Brijendra Singh and Ajay Kumar, Department of Applied Arts, Faculty of Visual Arts, Banaras Hindu University, Varanasi, India ...... (862 kb)

Multilingual Design and Branding
Sulekha Rajkumar, Brand Union | Ray+Keshavan, India ...... (2.29 mb)

Sensitive Role of Modifiers (Matras) in Devnagari Fonts
Rajeev Prakash, Delhi Press, India ...... (714 kb)

Effect of Typeface Characteristics on Students' Performance - A case study for design aptitude tests
Kaveri Sharma, MIT ID, India ...... (688 kb)

Student Speakers

The Making of Typo Safari
Gergo Tamas Farkas, Hungarian University of Fine Arts, Hungary ...... (352 kb)

Pixo: Transgressive Lettering Culture in Brazil
Eduardo Fernandes Ferreira, Federal University of Juiz de Fora, Brazil

Wancho Laeje: Birth of a New Script
Anurag Gautam, National Institute of Design, India ...... (401 kb)

My Two Cents' Worth on Contemporary Indian Coins - A comparative study
Shameen Khatri, Rachana Sansad College of Applied Arts and Craft, India ...... (4.27 mb)

A Study of Roman & Devanagari Fonts for a Dot Matrix Printer on the Indian Railway Tickets
Kavya Tolia, Rachana Sansad College of Applied Art and Craft, India ...... (261 kb)

Bundelkhand Environmental Signage Typography
Santosh Kumar, Prof. Hira Lal Prajapati, Brijendra Singh, and Dr Manish Arora, Research Scholar Department of Applied Arts and Faculty of Visual Arts Banaras Hindu University Varanasi, India ...... (3.53 mb)

Poster Presentations:


How India Inspired two Finnish Designers - the Time After Time Story
J Christoffer and Kaisa Leka, Absolute Truth Press, Finland ...... (8.5 mb)

Anatomy of Typeface: Helping to Create Design for Effective and Fascinating Fonts
Abu Kalam Shamsuddin, Daffodil International University, Bangladesh

FontLab VI: Sensitivity and Fineness in Type Design
Thomas Phinney, FontLab, USA


Transitions in Typographic (& Calligraphic) Sensitivity Over 70 years in a Regional Publication in Maharashtra
Suniti S.Vadalkar, Foundation for Liberal And Management Education (FLAME), Pune, India ...... (3.13 mb)

BRAND INDIA- Innovative Application of Typography on Government Consumables
B. Anitha, India ...... (269 kb)

Vernacular Typography - Sensitivity and Fineness
Sridhara Murthy Srikantham, Mudrika, India ...... (8.78 mb)


Natural Resource Consumption: Insensitive usage of Nature's Services & Destruction of Natural Resources, Disvalued Typographical Services
Navneet Kamal, NIFT, New Delhi, India

Perceptual Shift Ambigrams using Devanagri and Latin
Chirag Gander, IIT Bombay, India ...... (926 kb)

Type a Doodle
Vainavi Valia, National institute of fashion technology, India ...... (1.90 mb)

Soun Symbolic Words in Indian Comics: A Typographic Exploration
Subir Dey, IIT Guwahati, India ...... (3.39 mb)

Ideology and Ethos in Signage Typography for Devanagri: examining the signs of the Mumbai Metro through comparison with existing transportation signage systems
Catherine Leigh Schmidt, Industrial Design Center, IIT Bombay, India ......... (191 kb)

A Review of Legibility Studies and its Implication to Indic Scripts
Subhajit Chandra, Department of Design, IIT Guwahati, India ...... (3.81 mb)