Antoine Abi Aad (Ph.D. and MA University of Tsukuba in Japan, DES Académie Libanaise des Beaux-Arts in Lebanon), is a designer, Assistant Professor at the Lebanese University (Lebanon). He is also a frequent guest lecturer and has given talks and workshops at numerous institutions, including the Universidade de Brasilia (Brazil), International Design School (Jakarta), Institute of Business and Design (Moscow), Hong Kong Design Institute, IIT Bombay, Greenside Design Center College of Design (Johannesburg), Nara University of Education (Japan), and Yale University (New Haven).

Having taught 1600 students since 2004, Antoine’s true dedicating is for research and experimentations. His passion is for letters: typography, calligraphy and handwriting. The different scripts he writes (Arabic, Latin and Japanese) led him to have special interests in the directions of writing, leftward, rightward and downward, and how these directions affect visual communication and advertising, or even more, motion graphics and animation.

Antoine also served as a vice-president of i-cod (formerly Icograda) from 2015 to 2017.